THE EVOLUTION OF DESTINATION MARKETING: BRANDS, EXPERIENCES AND RELATIONSHIPS

whitePaper | September 5, 2021

In December 2020, Expedia Group conducted a study of 2,200 Americans in collaboration with data intelligence firm The Morning Consult to better understand how the travel industry has evolved since the outset of the pandemic, and the way consumersare feeling about traveling in the year ahead.

whitePaper | July 23, 2021

Business travel is a branch of the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide - which has more than doubled since 2000 - peaked at roughly 1.28 trillion U.S. dollars. Corporations use a wide variety of ways to book from legacy booking systems to using regular consumer websites. It has given rise to modern Corporate Booking Platforms that are specifically made for this purpose, based on this trend we identified an enormous opportunity for a crypto company to jump on this trend and be able to have an extremely disruptive and superior go to market strategy.

whitePaper | May 10, 2022

The Travel & Tourism Development Index (TTDI) 2021 is an evolution of the 15-year-old Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum’s Platform for Shaping the Future of Mobility. This revised index serves as a strategic benchmarking tool for policy-makers, companies and complementary sectors to advance the future development of the Travel and Tourism (T&T) sector by providing unique insights into the strengths and development areas of each country/economy to enhance the realization of sector potential and growth. Furthermore, it serves as a platform for multistakeholder dialogue to understand and anticipate emerging trends and risks in global T&T, direct policies, practices and investment decisions, and accelerate new models that ensure the longevity of this important sector.

whitePaper | November 21, 2022

The foundations of good design are form and function, and this is true in the hospitality industry as well. Above all, it is critical that the interior design of hospitality spaces creates an inviting atmosphere for guests while ensuring safety and security, a smooth flow and an engaging spatial experience. A hospitality space's foundational backdrop is made up of its flooring and walls. When choosing flooring and cladding materials, a range of considerations come into play: performance, safety, maintenance costs, and more. For hightraffic areas, they must be durable and functional, while delivering premium, on-trend aesthetics. The selection of materials that add value and improve both comfort and visual appeal is essential to the establishment's success.

whitePaper | June 1, 2022

As travel moves toward recovery, new forces will shape its futureThe COVID-19 pandemic disrupted several industries, but travel fell particularly hard and fast. US air passenger volume plummeted by more than 90% in March 20201and in April 2020 U.S. hotel occupancy dove to 25%.2 Travel showed its resilience when relief arrived in the form of vaccines. Pent-up demand surfaced quickly; Americans’ intent to make bookings doubled across most travel categories from February to September 2021.

whitePaper | November 10, 2019

There’s nothing like a face-to-face meeting for getting results. But when you or your employees travel for business, the long hours, coupled with being constantly on the go, can leave you feeling tired and unmotivated. Meanwhile, being out of office means you can easily get behind on your to-do list, and have to work even harder on your return in order to catch up. So how do you maximise your productivity while travelling, while minimising the disruption to your day-to-day workload? Here are our top tips: