The Evolving Digital State of the North American Travel Industry

January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

Spotlight

Travelfix.com

Travelfix.com is one of Africa’s leading Travel company. Launched in Nigeria in 2014, Travelfix.com is an arm of TVC Atlantic Vacation Group, an indigenous Tourism Company in Nigeria, headquartered in Abuja, the capital city. Travelfix.com offers a wide range of travel products including cheap flights, hotel reservation, car rentals, travel insurance, luxury travel, visa products, tour and vacation packages.

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Spotlight

Travelfix.com

Travelfix.com is one of Africa’s leading Travel company. Launched in Nigeria in 2014, Travelfix.com is an arm of TVC Atlantic Vacation Group, an indigenous Tourism Company in Nigeria, headquartered in Abuja, the capital city. Travelfix.com offers a wide range of travel products including cheap flights, hotel reservation, car rentals, travel insurance, luxury travel, visa products, tour and vacation packages.

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