The Evolving Digital State of the North American Travel Industry

January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

Spotlight

Adventure Travel Trade Association

The ATTA serves as a strategic membership organization for companies in the Adventure Travel arena. The ATTA is dedicated to raising the profile of Adventure Travel in the world travel market and provides valuable services, knowledge and connections that will help Members succeed in their businesses, thereby contributing to industry-wide growth. The ATTA is actually about you, the member. Without your support and involvement, the ATTA will not succeed or even exist. The ATTA will work tirelessly to serve the industry both in the short and the long term. In the short term, we’ll work to bring you opportunities that drive new customers, lower your costs and increase your return on the existing business activities you pursue. In the long term, we’ll help implement industry standards, attack the thorny insurance issues, tackle initiatives that get adventure travel in front of the mainstream culture and work to get big corporations who should be investing in this industry educated about who

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Spotlight

Adventure Travel Trade Association

The ATTA serves as a strategic membership organization for companies in the Adventure Travel arena. The ATTA is dedicated to raising the profile of Adventure Travel in the world travel market and provides valuable services, knowledge and connections that will help Members succeed in their businesses, thereby contributing to industry-wide growth. The ATTA is actually about you, the member. Without your support and involvement, the ATTA will not succeed or even exist. The ATTA will work tirelessly to serve the industry both in the short and the long term. In the short term, we’ll work to bring you opportunities that drive new customers, lower your costs and increase your return on the existing business activities you pursue. In the long term, we’ll help implement industry standards, attack the thorny insurance issues, tackle initiatives that get adventure travel in front of the mainstream culture and work to get big corporations who should be investing in this industry educated about who

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