The Evolving Digital State of the North American Travel Industry

January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

Spotlight

Young Travel Professionals

Young Travel Professionals (YTP) is a networking & career development group for the next generation of travel & hospitality professionals worldwide. YTP hosts monthly networking events throughout New York City, Boston, San Francisco, Seattle, Vancouver and London as well as an online community to foster communication, collaboration, mentoring and increased networking among travel professionals from diverse backgrounds and expertise.

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Spotlight

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