The future of Japan’s tourism: Path for sustainable growth towards 2020

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | February 15, 2022

The travel and expense paradigm, as we knew it, is being forced to change as it is be set with global socio-economic uncertainty and dramatic business model changes, including growth in digital-first models and remote working. Today’s finance departments must have the tools capable of helping users improve operational efficiency and enhance the employee/traveler experience even amid such swirling winds of change. As business travel is returning, finance leaders and travel managers will need to be open to upgrading their operational infrastructure.

whitePaper | March 29, 2022

While pandemic challenges continued to be at the forefront in 2021, the region witnessed increasing geopolitical competition. China-US rivalry intensified, leading to development such as the creation of the trilateral security arrangement between Australia, the United Kingdom and the United States (AUKUS) involving nuclear technology. Multilateralism was also contested with the rise of protectionism, trade wars, and a lack of global leadership due to preoccupation with domestic affairs.

whitePaper | November 2, 2022

Travel & Tourism (T&T) has enjoyed immense success over the past seventy years. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits.Having grown rapidly since the 1950s, T&T took off in the 2000s withii the advent of affordable international travel. Today, it accounts for around 10% of global GDP and up to 70% of GDP in some countries (see Figure 2).Not surprisingly, T&T is now considered strategically important, both nationally and internationally.

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.