THE IMPORTANCE OF CLIMATE AND WEATHER FOR TOURISM

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | May 4, 2022

As we begin to imagine a post-COVID reality, the imperative is to attract once again the millions of people now discouraged from booking flights as a result of confusion over travel requirements, and also to ensure as an industry we are prepared for future health crise The Harmonising Air Travel White Paper is ambitious and far sighted, and was created in consultation with a broad range of aviation stakeholders.

whitePaper | October 31, 2022

This report shows how updates introduced by Airbnb are diverting bookings away from Europe's busiest tourist hotspots towards lesser visited areas and extending the dispersal of tourism that started with the pandemic.

whitePaper | January 5, 2022

As a critical amenity, the Wi-Fi experience at hotels affects satisfaction ratings, but hoteliers can struggle with delivering a service that matches guest expectations. Today’s hotel guests, especially loyal returning visitors, deserve a better internet experience, without repeated logins, forms and passwords, but also require stronger security and privacy as they roam between various Wi-Fi locations and providers.

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.