The Latest Trends in Europe’s Travel Space

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.

whitePaper | June 16, 2022

This paper provides data and context on the challenges, evaluates some of the proposed innovations and suggests ways to overcome potential blockers. In the introduction, we explain why the challenge of decarbonizing aviation is important and unsolved, what makes a good technology and then highlight 65 companies leading the charge in these areas.

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

whitePaper | July 20, 2021

The travel industry is at an inflection point as it recovers from the impact of the Covid-19 pandemic. The confluence of a shift in consumer mindset, recognition of travel and tourism as an economic driver, and more robust acknowledgment on Wall Street of compatibility between profit and Environmental, Social and Governance (ESG) standards, creates the optimal time to focus on a more sustainable future.

whitePaper | May 4, 2022

As we begin to imagine a post-COVID reality, the imperative is to attract once again the millions of people now discouraged from booking flights as a result of confusion over travel requirements, and also to ensure as an industry we are prepared for future health crise The Harmonising Air Travel White Paper is ambitious and far sighted, and was created in consultation with a broad range of aviation stakeholders.

whitePaper | November 15, 2022

The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.