FEATURES AND ADVICE

The Long Awaited Road to Recovery: Hotels, Airlines, and Consumers in Our Transitional Reality

August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips.

Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions.

This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry.

Readers will also learn about:
  • Consumers’ travel budget plans
  • Why digital nomads are a lucrative market
  • How Salesforce can assist with mitigating staff shortages and scheduling
  • Features travelers appreciate in public and private lodging accommodations

Spotlight

Orbit World Travel (NZ)

What role does travel play in your business? Is there an opportunity to streamline your processes, or cut costs? Every organisation is different, so instead of offering one package and hoping it fits, we start by getting to know your business. At Orbit World Travel we find out what’s working and what’s not. We think about how we can use our position as one of New Zealand’s leading travel management companies to give you a competitive edge – and then we design our solutions around you.

OTHER WHITEPAPERS
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21st Century Forecasting for the Travel & Hospitality Industry

whitePaper | May 20, 2021

Forecasting is a decision-making tool that helps businesses cope with the impact of the future’s uncertainty by examining historical data and trends. Businesses across every industry need to forecast components of their operations, and that is particularly important, and challenging, in times of uncertainty. Actionable forecasts in the Travel and Hospitality industry bring particular value: how many guests will arrive and when, how to staff accordingly, adjusting inventory positions, modelling the impact of promotions/events on business performance, optimising pricing/revenue management, and projecting revenue/cash flow. Forecast too high and the business will be inefficient with resources: likely buying too much product, facing potential spoilage or waste, while also missing opportunities to invest capital elsewhere.

Read More
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The Evolving Digital State of the North American Travel Industry

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

Read More
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2021 Travel Trends Report

whitePaper | September 5, 2021

In December 2020, Expedia Group conducted a study of 2,200 Americans in collaboration with data intelligence firm The Morning Consult to better understand how the travel industry has evolved since the outset of the pandemic, and the way consumersare feeling about traveling in the year ahead.

Read More
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The Latest Trends in Europe’s Travel Space

whitePaper | December 31, 2019

The European travel space is a lucrative business for sites offering accommodations, flights and vacation packages. People in Europe have an average per capita purchasing power of close to €15K and tend to travel more than any other region in the world. But as this report will show, traffic and user acquisition statistics for top travel sites tend to differ when looked at in terms of country, device, category or sector.

Read More
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An Uncertain Future: COVID-19's Global Impact on the Travel Industry

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

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2022 Deloitte travel outlook

whitePaper | June 1, 2022

As travel moves toward recovery, new forces will shape its futureThe COVID-19 pandemic disrupted several industries, but travel fell particularly hard and fast. US air passenger volume plummeted by more than 90% in March 20201and in April 2020 U.S. hotel occupancy dove to 25%.2 Travel showed its resilience when relief arrived in the form of vaccines. Pent-up demand surfaced quickly; Americans’ intent to make bookings doubled across most travel categories from February to September 2021.

Read More

Spotlight

Orbit World Travel (NZ)

What role does travel play in your business? Is there an opportunity to streamline your processes, or cut costs? Every organisation is different, so instead of offering one package and hoping it fits, we start by getting to know your business. At Orbit World Travel we find out what’s working and what’s not. We think about how we can use our position as one of New Zealand’s leading travel management companies to give you a competitive edge – and then we design our solutions around you.

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