THE MODERN BUSINESS TRAVELLER

whitePaper | November 21, 2022

The foundations of good design are form and function, and this is true in the hospitality industry as well. Above all, it is critical that the interior design of hospitality spaces creates an inviting atmosphere for guests while ensuring safety and security, a smooth flow and an engaging spatial experience. A hospitality space's foundational backdrop is made up of its flooring and walls. When choosing flooring and cladding materials, a range of considerations come into play: performance, safety, maintenance costs, and more. For hightraffic areas, they must be durable and functional, while delivering premium, on-trend aesthetics. The selection of materials that add value and improve both comfort and visual appeal is essential to the establishment's success.

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | June 2, 2021

Read how airlines are taking advantage of the digital economy by leveraging opportunities to serve travelers, spark loyalty, and drive profit. They are selling and merchandising like retailers, building new alliances and networks, and optimizing operations to create innovative personalized traveler experiences. Download the Document

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | August 18, 2022

A practical guide for airline modernization based on massive deployments of mission-critical technology and transformation programs in air cargo, airline operations and crew management, loyalty, and passenger services