The Power Of Tourism: Travel And Tourism Marketing Essentials

whitePaper | December 5, 2022

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.

whitePaper | March 15, 2023

The ACCC welcomes the opportunity to provide input to the development of a new aviation White Paper. A competitive airline sector is vital to meet the needs of consumers and the economy more broadly, especially for a large country as geographically dispersed as Australia. Rivalry between airlines can deliver more routes, a greater choice of products, cheaper airfares, more reliable services and better customer service.

whitePaper | February 24, 2022

Covid-19 has changed travel in many ways. Since the onset of the pandemic—which has had a devastating impact on human life and society— travellers are thinking more about the impacts of their holidays on communities, local economies and the environment. Although these discussions picked up in the past few years, the pandemic has resulted in a travel awakening of sorts and accelerated the push towards more conscious, responsible travel in Asia-Pacific.

whitePaper | October 10, 2022

Carbon reduction is often the primary focus for business travel sustainability initiatives, as confirmed by research among travel managers and procurement officers commissioned for this report. While decarbonization is a critical imperative for the industry, reducing carbon is just one opportunity for improving overall sustainability across travel and meetings, particularly when it comes to the hotel stay. Here, being “green” is complex and encompasses waste management, energy and water conservation, and responsible sourcing – as well as wider sustainability goals such as social impact on employees and host communities.

whitePaper | May 3, 2022

The restriction of people's movement was a stark reminder to business leaders: smart travel drives successful companies. As we emerge from the most profound global health crisis in more than a century, there is a unique opportunity to redefine the role of the travel manager.

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.