The State of the American Traveler

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | June 2, 2021

Read how airlines are taking advantage of the digital economy by leveraging opportunities to serve travelers, spark loyalty, and drive profit. They are selling and merchandising like retailers, building new alliances and networks, and optimizing operations to create innovative personalized traveler experiences. Download the Document

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

whitePaper | June 6, 2022

About the Ocean Panel The High Level Panel for a Sustainable Ocean Economy (Ocean Panel) is a unique initiative by 16 world leaders who are building momentum for a sustainable ocean economy in which effective protection, sustainable production and equitable prosperity go hand in hand. By enhancing humanity's relationship with the ocean, bridging ocean health and wealth, working with diverse stakeholders and harnessing the latest knowledge, the Ocean Panel aims to facilitate a better, more resilient future for people and the planet

whitePaper | September 22, 2022

Travel & Tourism are intrinsically linked to biodiversity and nature. Over half of Travel & Tourism demand is driven by the desire to explore nature, whether it is an international safari of a lifetime or a day trip exploring the countryside. Furthermore, Travel & Tourism is one of six economic sectors with over 80% of its goods and services highly dependent on nature. Similarly, conservation efforts, protected areas and local economies are fuelled by Travel & Tourism revenue and the presence of visitors. In literary terms, nature and biodiversity are the book and the Travel & Tourism sector is the publisher. This interdependence places our sector in a unique position to protect our planet’s natural wonders.

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.