Tourism Marketing Gets Big Boost from Responsive Web Design

Responsive Web Design deployed by Barbados.org has had a major impact on tourism marketing for hotels and travel companies on the island. Within Days of launching its redesigned web portal the Barbados Tourism Encyclopedia (barbados.org) received very positive reviews from advertises who saw immediate results in greater exposure and more leads. With the RWD the site is reaching out to many more travelers who are using mobile devices like smartphones and tablets to plan and book travel.

Spotlight

LUXE Worldwide

Founded in 2002, LUXE Worldwide is a global lifestyle management, travel and concierge service for the upscale corporate or social traveler providing transportation, travel assistance, destination event management, international yacht rentals and VIP amenities.

OTHER WHITEPAPERS
news image

Maximizing revenue across the traveler’s journey

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

Read More
news image

Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

Read More
news image

A GUIDE TO YOUR BUSINESS TRAVEL EXPENSES

whitePaper | November 1, 2019

The world of business travel expenses can be a minefield: keeping track of all those invoices and receipts, especially if they come in at different times from different suppliers, some by email, some printed, and some even written out by hand, can be a challenging and time consuming process. In order to sort through the paperwork and ensure your accounts add up, you need to not only keep organised, but have clear guidelines in place for to what you can and cannot expense, as well as any budget limits.

Read More
news image

Holiday digital marketing For the travel and tourism industry

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

Read More
news image

7 KEY DIGITAL DRIVERS OF THE TRAVEL & LEISURE INDUSTRY

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

Read More
news image

TripLeverage Whitepaper

whitePaper | July 23, 2021

Business travel is a branch of the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide - which has more than doubled since 2000 - peaked at roughly 1.28 trillion U.S. dollars. Corporations use a wide variety of ways to book from legacy booking systems to using regular consumer websites. It has given rise to modern Corporate Booking Platforms that are specifically made for this purpose, based on this trend we identified an enormous opportunity for a crypto company to jump on this trend and be able to have an extremely disruptive and superior go to market strategy.

Read More

Spotlight

LUXE Worldwide

Founded in 2002, LUXE Worldwide is a global lifestyle management, travel and concierge service for the upscale corporate or social traveler providing transportation, travel assistance, destination event management, international yacht rentals and VIP amenities.

Events