Travel and Hospitality Propensity Digital Targeting Segments

July 12, 2017

Based on our Economic Cohorts® consumer segmentation system, Travel and Hospitality Propensity Digital Targeting Segments take into account both interest and capacity to buy. Our unique buying capacity insights are driven by the Economic Cohorts methodology, which differentiates consumers from our industry-leading measures of household economics first. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, the Travel, and Hospitality Targeting Segments offer a powerful tool for delivering the right message to the right audience.

Spotlight

FlightHub

Flighthub is Canada's fastest growing online travel company. With over 20 years of history serving Canada's travel needs offline, we decided to take our expertise to the web and develop amazing software to improve every aspect of the travel process. We are a dedicated team of over 450 software engineers and travel specialists that work tirelessly to make Flighthub the best way to plan, book, and manage your travel plans.

OTHER WHITEPAPERS
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HOW TO MAXIMISE YOUR PRODUCTIVITY WHILE TRAVELLING FOR BUSINESS

whitePaper | November 10, 2019

There’s nothing like a face-to-face meeting for getting results. But when you or your employees travel for business, the long hours, coupled with being constantly on the go, can leave you feeling tired and unmotivated. Meanwhile, being out of office means you can easily get behind on your to-do list, and have to work even harder on your return in order to catch up. So how do you maximise your productivity while travelling, while minimising the disruption to your day-to-day workload? Here are our top tips:

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Ready, get set, go green! Smart strategies for sustainable meetings and events.

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.

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Wi-Fi in Hospitality

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

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Opening the door to a world of opportunities 5G in travel

whitePaper | September 28, 2022

5G allows IoT devices to communicate and share data faster than ever. 5G boosts cellular bandwidth, making it easier to network large numbers of IoT devices together. 5G offers ultra-low latency that reduces data processing and internet response times.

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Holiday digital marketing For the travel and tourism industry

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

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Leading the Charge Capitalizing on the opportunities presented by the return of corporate travel

whitePaper | July 8, 2022

after two long and challenging years, business travel is poised to return to its pre-pandemic highs ahead of schedule. At UATP, we’ve always been bullish on the rebound of the business travel. We have never believed that our industry could be replaced with Zoom meetings or Teams calls. Business is best conducted face-to-face – that’s just the best way to do it

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Spotlight

FlightHub

Flighthub is Canada's fastest growing online travel company. With over 20 years of history serving Canada's travel needs offline, we decided to take our expertise to the web and develop amazing software to improve every aspect of the travel process. We are a dedicated team of over 450 software engineers and travel specialists that work tirelessly to make Flighthub the best way to plan, book, and manage your travel plans.

Events