Travel & Tourism: Generating Jobs for Youth

whitePaper | June 1, 2022

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off from a critical source of funding used to drive future promotion and help local communities recover. Even worse, this situation has disrupted the historic symbiotic relationship between destination organizations and local tourism businesses like hotels, tour operators, restaurants, and attractions forcing them to make tough decisions about how to stay visible to travelers during this difficult moment

whitePaper | September 27, 2022

The World Economic Forum’s Global Future Council on Sustainable Tourism has developed the following principles to guide businesses, governments, destinations, travellers and resident communities to better design and manage tourism destinations and practices for many years to come. Over the past 50 years, international arrivals have grown from 200 million to close to 1.6 billion. This tremendous growth in international connectivity and travel has had countless economic and societal benefits worldwide, not least the contribution of 10% of global GDP in recent years and as the generator of 1 in every 10 jobs

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.

whitePaper | March 10, 2022

The pandemic forced travelers—en masse—to shift their expectations completely and more rapidly than we’ve seen at any other time in history. It changed the playing field around travelers´ behaviors and habits, and caused them to rethink their personal purpose and reevaluate what’s important for them in their life. When it comes to travel, people care less about the way things were, and more about what they want from travel experiences now and into the future

whitePaper | January 5, 2022

As a critical amenity, the Wi-Fi experience at hotels affects satisfaction ratings, but hoteliers can struggle with delivering a service that matches guest expectations. Today’s hotel guests, especially loyal returning visitors, deserve a better internet experience, without repeated logins, forms and passwords, but also require stronger security and privacy as they roam between various Wi-Fi locations and providers.