Travel and Tourism Marketing Opportunities

whitePaper | January 30, 2023

Paired with changing workforce dynamics, contact centers are coping with issues such as economic uncertainty, customer vulnerability, an increase in global compliance regulations and ongoing pandemic-related disruptions — from the supply chain to employee health concerns. A perfect storm of external factors have led to higher interaction volumes and more complex customer conversations.

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

whitePaper | June 24, 2021

In the six months since the white paper was initially written, the ten Southeast Asian countries which comprise the Association of Southeast Asian Nations (ASEAN) have continued to experience passenger traffic declines that are sharper than the global and AsiaPacific averages.

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

whitePaper | March 10, 2022

The pandemic forced travelers—en masse—to shift their expectations completely and more rapidly than we’ve seen at any other time in history. It changed the playing field around travelers´ behaviors and habits, and caused them to rethink their personal purpose and reevaluate what’s important for them in their life. When it comes to travel, people care less about the way things were, and more about what they want from travel experiences now and into the future

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.