Traveler 360° Study: Insights from Corporate Travellers across the Globe

whitePaper | March 9, 2022

As network connectivity plays an increasingly important role in an intelligent converged infrastructure, hospitality owners and brands are challenged to find ways to leverage technology in order to improve their guest experience. Historically, most hotel networks weren’t designed from the ground up. Instead, they slowly evolved to support a hodgepodge of existing technologies such as DSL (digital subscriber line), DOCSIS (Data Over Cable Service Interface Specification), and G.hn (data transmission over telephone wiring, coaxial cables, power lines). While these technologies were adequate at the time and maximized the life-span of the current cabling infrastructure, guests continue to demand more from their hospitality network. Today, guests expect a modern hospitality network to offer power, wired and wireless connectivity, and an increasing number of new technologies such as internet of things (IoT) as part of their guest experience.

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019

whitePaper | September 18, 2022

There’s no doubt about it – hospitality is big business. The travel and tourism sector in the US alone generated over one and a half trillion dollars in 2015, employing more than seven and a half million people – roughly one out of every 18 Americans works, either directly or indirectly, in an industry that is related to travel or tourism. This seems to be increasing each year with business travel and related events, like conventions, being where the most growth will come from. That means a lot of people from all walks of life will be coming through your doors, all of them needing different things at different times.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

whitePaper | January 30, 2023

Paired with changing workforce dynamics, contact centers are coping with issues such as economic uncertainty, customer vulnerability, an increase in global compliance regulations and ongoing pandemic-related disruptions — from the supply chain to employee health concerns. A perfect storm of external factors have led to higher interaction volumes and more complex customer conversations.