USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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ACIS Educational Tours

ACIS is the premier educational travel partner for teachers, students and adults who want to learn about and experience the world through international travel. ACIS develops and operates unique, expertly crafted 9-15 day group tours to destinations in Europe, Asia, Latin America and the Caribbean.

OTHER WHITEPAPERS
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The Business Value of SAP Concur Solutions for Optimizing Travel and Expense Operations

whitePaper | February 15, 2022

The travel and expense paradigm, as we knew it, is being forced to change as it is be set with global socio-economic uncertainty and dramatic business model changes, including growth in digital-first models and remote working. Today’s finance departments must have the tools capable of helping users improve operational efficiency and enhance the employee/traveler experience even amid such swirling winds of change. As business travel is returning, finance leaders and travel managers will need to be open to upgrading their operational infrastructure.

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Oracle Hospitality Hotel Cloud Services

whitePaper | August 5, 2022

Oracle Hospitality Professional Foundation Cloud Service is the basis of Oracle Hospitality Application Suite enabled in a multi-tenant environment. Users are authorized to access all modules and features of the Oracle Cloud Service.

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HARMONISING AIR TRAVEL

whitePaper | May 4, 2022

As we begin to imagine a post-COVID reality, the imperative is to attract once again the millions of people now discouraged from booking flights as a result of confusion over travel requirements, and also to ensure as an industry we are prepared for future health crise The Harmonising Air Travel White Paper is ambitious and far sighted, and was created in consultation with a broad range of aviation stakeholders.

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Reimagining Tourism in the Era of the Metaverse

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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The Reopening of ASEAN: TRADE, TOURISM AND TRAVEL

whitePaper | March 29, 2022

While pandemic challenges continued to be at the forefront in 2021, the region witnessed increasing geopolitical competition. China-US rivalry intensified, leading to development such as the creation of the trilateral security arrangement between Australia, the United Kingdom and the United States (AUKUS) involving nuclear technology. Multilateralism was also contested with the rise of protectionism, trade wars, and a lack of global leadership due to preoccupation with domestic affairs.

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Enabling Safe, Secure and Seamless Travel to Accelerate Border Controls

whitePaper | December 7, 2022

Despite significant advances throughout travel and tourism, many aspects of international travel remain encumbered by manual processes that are susceptible to fraud. For many years, aspiring voices from government and industry have advocated a vision of better travel experiences. A vision where outdated paper-based processes are replaced by modern digital processes that include strong identity assurance; and where passengers can travel from anywhere to anywhere using just their Digital Identity1 But as both the travel and tourism sectors – and the technology that underpins them – have been transformed, it is important for governments to begin developing their own strategies to deliver safe, secure and seamless travel for all international travelers, regardless of their mode of transport.

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Spotlight

ACIS Educational Tours

ACIS is the premier educational travel partner for teachers, students and adults who want to learn about and experience the world through international travel. ACIS develops and operates unique, expertly crafted 9-15 day group tours to destinations in Europe, Asia, Latin America and the Caribbean.

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