Great Hotel Experiences Are Both Physical and Digital

| April 19, 2018

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As travel consumers’ digital behaviors and expectations evolve, the hotel digital marketer is tasked with better representing the physical experience of the hotel in the digital world – beyond hotel rooms and rates.

Spotlight

Travel Leaders Group

As America’s largest travel agency company, Travel Leaders Group delivers a high-touch, personal level of travel expertise to leisure and corporate clients through our nearly 7,000 company-owned, franchised and affiliated travel agencies throughout the United States, Canada, the United Kingdom, Ireland and Australia. The travel agencies that are part of Travel Leaders Group alone comprise over 30% of all agencies in North America. Our team of leaders – from our expert agents to our executives –– are dedicated to delivering the best travel experience. It’s our heart and soul. It’s all we do. And we do it for you!

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Technology Transforming the Travel Industry

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The travel and leisure industry is undergoing a major evolution with personalisation. Travellers’ experiences can now be deeply customisable at every stage, from research and booking to tailoring the main event itself, and interactions after it has taken place. Choices are plentiful on the internet and whether people realise it or not, they want businesses to provide them with an experience adapted to their needs and preferences. New releases in technology are enabling the transformation of the customer experience through hyper-personalisation, while at the same time increasing the efficiency of business operations. Advancements in MarTech and related tools are increasingly being applied in travel and leisure to make the world seem more connected, empower travellers to explore, simplify the decision-making process, and be on hand to guide users through their journey.

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Article | February 24, 2020

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Spotlight

Travel Leaders Group

As America’s largest travel agency company, Travel Leaders Group delivers a high-touch, personal level of travel expertise to leisure and corporate clients through our nearly 7,000 company-owned, franchised and affiliated travel agencies throughout the United States, Canada, the United Kingdom, Ireland and Australia. The travel agencies that are part of Travel Leaders Group alone comprise over 30% of all agencies in North America. Our team of leaders – from our expert agents to our executives –– are dedicated to delivering the best travel experience. It’s our heart and soul. It’s all we do. And we do it for you!

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