Hospitality Management
Article | July 4, 2023
The travel industry is reviving. Tourist spots across the globe are packed with excited explorers. Though it feels like everything is going back to normal, the way people travel has changed. The hospitality tech revolution is making mundane tasks easier and the customer experience richer.
Most travelers prefer self-service over waiting to be served. Online planning and bookings have picked up pace, so have contact-less check-in and 24/7 digital concierge. Hotels must swiftly meet these evolving demands or risk losing in the race. They must incorporate technology into their day-to-day operations to eliminate human error, increase their service efficiency, and, above all, offer an outstanding customer experience.
One of the technology trends reshaping the travel and hospitality industry is digital concierge—hotel chatbots that bring the concierge desk into the palm of a guest’s hand. Convenient, right?
A Sneak Peak into Hotel Chatbots
Hotel chatbots are software applications that communicate with your hotel’s website page visitors and resolve their queries. They are either programmed to behave a certain way or can be AI-powered. Programmed chatbots are configured to answer a limited set of questions. However, they can collect visitor information so your customer executives can get in touch with prospects to resolve their queries or provide them with booking assistance.
On the other hand, AI-powered chatbots use NLP (Natural Language Processing) and ML (Machine Learning) to analye human behaviour and accordingly answer questions.
Digital Concierge Brings in Conversions
Personalized communication forms the crux of customer experience. A desired, non-intrusive interaction between a guest and a chat bot can create strong engagement and help the guest to make a booking at your hotel. In such cases, the bot will forward the booking inquiries directly into the IBE (Internet Booking Engine) and strengthen your direct sales. 30-50% of the chatbot-prospect interactions result in IBE forwarding of booking inquiries. This statistic shows how accepting the guests are of the chatbot’s services. (Source: DialogShift, Olga Heuser)
Chatbots can also be integrated into social media platforms and instant messenger platforms so that guests can directly make bookings from a platform of their choice.
How are Hotel Chatbots Redefining CX?
Apart from bringing in revenue through direct sales, hotel chatbots also create a solid customer experience for the guests, so they don’t go home unsatisfied and give you a good review online.
Here are the ways in which they enhance the customer experience:
24/7 Availability- Chatbots promptly respond to guest queries round the clock
Multi-Lingual Support- Languages are not a barrier for them
Efficiency- They lighten your hotel staff’s load of answering guest queries
Customer Retention- They collect guest information, which helps in retention and follow-up
Brand Awareness- They are brand representatives and increase brand awareness through responsiveness
Additionally, AI- powered chatbots can also:
Highlight the hotel’s special features upon check-in
Recommend places and activities to do around the hotel with pictures and links
Request feedback from guests about services
Assist with table reservations or pool-side orders
The Cosmopolitan, Las Vegas Used Rose to Impress Guests
The introduction of Rose, a smart chatbot that converses with guests on The Cosmopolitan’s website, changed the game for the hotel. The bot’s playful personality wooed hotel guests. Those who made a booking directly from the website ended up spending 37% more than those who did not engage with her.
Let’s Wrap It Up
A hotel chatbot refines the concierge experience for guests through rapid response times and enhances your hotel’s AI marketing efforts. It can be an invaluable asset for hotel business owners looking to stay ahead in the race.
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Hospitality Management
Article | June 20, 2023
Learn how adopting advanced travel technology services can improve your operations in the digital age and evade business complexities. Embrace these technologies for better business growth.
Contents
1. Overview of Travel Technology
2. Importance of Technology in Travel Management
2.1 Artificial Intelligence and Machine Learning
2.2 Virtual and Augmented Reality
2.3 Software and Its Application
2.4 Automation, Analysis and Reporting
2.5 GPS Tracking and Emergency Assistance
2.6 Expense Tracking and Management Tools
2.7 Mobile Wallets and Digital Payments
3. Challenges and Considerations
3.1 Privacy and Data Security Concerns
3.2 Integration with Legacy Systems
3.3 Employee Adoption and Training
4. Conclusion
1. Overview of Travel Technology
Technology has not only influenced the lifestyles of human civilization but also completed them to live with it. With proper technology integration in business travel, they can thrive in today's digital world. The travel technology serviceslike artificial intelligence, machine learning, virtual and augmented reality, software applications, automation, GPS tracking, emergency services, expense tracking, and digital payments enhance travel management.
This article evaluates the importance of technology in the travel management sector. Using artificial intelligence, software tools, and digital channels is vital for travel business growth. With advanced technology, businesses enhance customer experience, convenience, support, and retention. For example, the technology-based 24/7 customer support and risk management services for an emergency can respond even when the employee is absent. Such automation is the future of travel management services.
2. Importance of Technology in Travel Management
2.1 Artificial Intelligence and Machine Learning
Upgrading artificial intelligence solutions increase the reliability and effectiveness of the travel management company's services. There is a vast implementation of AI and machine learning in the tourism sector. Corporate travel technology assists businesses with administrative tasks and customer services. It provides enhanced personalization, valuable advice, and speedy response in the employees' absence. In addition, many hotels and resorts use these tools for better services and brand awareness.
2.2 Virtual and Augmented Reality
Virtual and augmented reality enables hotels and travel-related businesses to enhance the physical environments to encourage customer engagement in local sights and hotel rooms. Customers highly research travel purchases as they require detailed information before arrival, and even after their arrival, it renders relevant information 24/7. Therefore, adopting AR and virtual reality in the travel industry is a must to cope with changing customer lifestyles and behavior toward technology trends. Modern customers often use smartphones, so using augmented reality apps is easy to use.
2.3 Software and Its Application
Travel management software provides users with a platform for planning, purchasing, and recording travel expenses. Travel agency uses this software to simplify purchasing decisions, centralize records of employee travel expenses, and control travel budgets with digital transformation.
2.4 Automation, Analysis, and Reporting
Automation optimizes travel routes according to the choices of the customers. It manages the inventory and analyzes the business travel, maintains the travel reports, and predicts the increase in demand for a particular period. Even with the latest innovation in business travel technology, artificial intelligence like ChatGPT can integrate seamlessly to automate different tasks of businesses from applications like chatbots and others.
2.5 GPS Tracking Its Emergency Assistance
The technology-based solutions for travel businesses ensure the workforce's well-being, safety, and security. With constantly evolving travel risks, enterprises need a permanent solution that can adapt to changing travel circumstances and customize to the needs of companies and customers. It provides not only updated information, location, and incident monitoring during travel but also critical event response for safety, as well as suggesting alternatives to the traveler's existing plan.
2.6 Expense Tracking and Management Tools
Travel businesses generate a vast amount of data on financial transactions, which can become tedious to manage. To address this issue, travel tech companies offer solutions to organize, monitor, and analyze travel expenses while ensuring compliance with policies. In addition, based on past travel experience, it predicts future travel of business travelers.
2.7 Mobile Wallets and Digital Payments
Mobile wallets and digital payments are influencing the growth of travel businesses. The leading travel technology company provides a profitable, convenient, and secure experience to customers. Many use mobile devices for payment using different applications, making it easy to purchase through a simple scan or click.
3. Challenges and Considerations
3.1 Privacy and Data Security Concerns
With the increasing amount of sensitive information being collected and shared, travel management companies must follow all applicable privacy laws and regulations. In addition, they must take precision to protect data from unauthorized access, breaches, and cyber-attacks. It can involve implementing strong data encryption and access controls, monitoring systems for suspicious activity, and ensuring that all employees get training in best practices for data security.
3.2 Integration with Legacy Systems
Many travel companies have invested heavily in legacy systems, which are difficult to replace or upgrade. However, failing to integrate new technologies can lead to inefficiencies, huge data collection, and missed opportunities. Incorporating new technologies involves developing new APIs, migrating data to new systems, or adopting new technologies that work alongside legacy systems.
3.3 Employee Adoption and Training
Employees must get training on using new technologies and learn the resources they need to succeed. It can involve providing ongoing training and support, establishing clear communication channels, and developing incentives for adoption. Travel managers must address any concerns or resistance from employees and work to build excitement for new technologies. Technology and travel are reliant on each other for their business growth and enhancement.
4. Conclusion
The usage of the advanced latest technology in the travel management industry is evolving rapidly. Travel businesses integrate the travel technology company to enhance responses and customer experience and stand out. Modern customers demand personalized travel experiences with 24/7 support of GPS tracking, travel monitoring, optimized travel routes, and quick alerts in emergencies.
Techno-savvy customers rely more on digital payments and prefer mobile wallets for travel booking. Travel businesses must integrate digital channels to retain and attract these customers. There are particular challenges while using advanced travel technology, like privacy and data security and aligning with legacy systems. In addition, travel managers must encourage employee adoption and training for new technologies.
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Hospitality Management
Article | July 24, 2023
Discover the future of travel at the Hospitality Management events. Upcoming hospitality conferences 2023 & 2024 will have experts share insights about the rapidly evolving hospitality industry.
Warehousing and distribution play crucial roles in the logistics industry. To enhance the expertise and gain a competitive edge, professionals must attend logistics conferences in 2023, including the Supply Chain Management and warehousing conferences and events. These gatherings offer a platform for industry leaders to exchange ideas, learn from experts, and explore the latest advancements.
The following warehousing conferences and events will provide tailored discussions on warehouse optimization, inventory management, and process improvement.
1. PRSA Travel and Tourism 2023 Section Conference
June 20-23, 2023 | Madison (Wisconsin)
The PRSA Travel and Tourism Conference, presented by the PRSA's Travel Media, the global media network, will be held in June this year at the Monona Terrace Community and Convention Center in Madison, WI. This annual conference will bring together industry professionals to address evolving media and public relations changes. With notable speakers like Amy Alipio and Kelly Barbrey, attendees can gather timely strategies, resources, and diverse perspectives to excel in hospitality, tourism, and event management. Media and professional development experts, including esteemed speakers such as Amy Alipio, Kelly Barbrey, Casey Barks, Andrea Braustein, and Tykesha S. Burton, will impart their insights and expertise, providing attendees with timely strategies, resources, and diverse perspectives.
2. HITEC: The Hospitality Industry Technology Exposition and Conference
June 26-29, 2023 | Toronto (Canada)
HITEC is one of the leading hospitality conferences for tourism and hospitality industry leaders. HITEC showcases cutting-edge technology tools that support the breadth of hospitality operations. With an unparalleled education program curated by top industry experts, attendees gain invaluable insights about the latest travel technology and solutions. Notable speakers such as Shawn Kanungo, Amandeep Sarna, Bharat Patel, Frank Wolfe, and Michael Levie will share their expertise, enhancing attendees' knowledge in hospitality management and tourism hospitality. HITEC 2023 promises to be a transformative experience for professionals seeking to stay at the forefront of the hospitality industry.
3. The Hospitality Show
June 27-29, 2023 | Las Vegas (US)
The Hospitality Show is an exciting new addition to hospitality conferences that aims to bring together the entire tourism and hospitality industry with a shared goal of optimizing hotel operations for efficiency and profitability. With a focus on networking opportunities, industry leaders, senior executives, hotel brands, owners, operators, management companies, developers, investors, and technology partners will convene at this one-stop shop for collaboration. The show boasts an impressive lineup of speakers, including Kat Cole, Adm. William H. McRaven, Anthony Capuano, and Larry Cuculic, who will provide valuable insights and expertise about hospitality management.
4. Hospitality Upgrade’s CIO Summit
September 6-8 2023 | Austin (Texas)
A hospitality management events’, CIO Summit is designed for tourism and hospitality industry leaders. Over two days, this exclusive event will offer a unique blend of networking opportunities, insightful programs, and immersive social events. Participation is limited to top technology leaders from major hotels, casinos, cruise lines, management companies, and timeshare companies, ensuring a small peer networking experience. With its successful track record since its launch in 2002, the CIO Summit has become a prominent gathering for over 400 hospitality CIOs. Notable speakers such as Greg Duff, Vaughn Davis, Kelly McGuire and others will share their expertise, providing industry leaders with valuable insights and innovative strategies. For professionals in the hospitality industry, the CIO Summit in 2023 promises will be an invaluable platform for networking, knowledge exchange, and to stay ahead of the curve in the ever-evolving world of technology and tourism hospitality.
5. Gartner IT Symposium|Xpo
September 11-13, 2023 | Gold Coast (Australia)
The Gartner IT Symposium/Xpo 2023 conference addresses the needs of CIOs and IT executives in the tourism and hospitality industry. In a time of intense economic and social volatility, organizations in the industry must find innovative ways to drive efficiency, scale productivity, and pioneer new business models. By participating in this global gathering of experts and peers, attendees will gain valuable insights, expert guidance, and real-world examples to shape the future direction of technology in the hospitality industry. Key topics to be covered include business transformation, cybersecurity, AI, customer experience, data analytics, and executive leadership. With esteemed speakers like Holly Ransom and Mathew Luhn, this event will equip industry leaders with the knowledge and tools to navigate the ever-changing technology landscape and drive success in the hospitality industry.
6. Hotel & Hospitality Expo Saudi Arabia
September 10-12, 2023 | Saudi Arabia
The Hotel & Hospitality Expo Saudi Arabia is a highly influential hospitality management events and trade conference that serves as a gateway to explore the future of Saudi Arabia's hospitality industry. With a comprehensive market report, this event will delve into the key trends, industry dynamics, and the development of giga-projects, offering invaluable insights for industry leaders in the tourism and hospitality sector. By attending this expo, professionals can network with leading experts, conduct businesses, and stay updated on the latest industry developments. The event will feature conferences where hospitality leaders can share their expertise and host the prestigious Saudi Hospitality Awards. With participation from numerous local and international brands, the expo will be a valuable platform for professionals to source relevant products and services to enhance their operations in the hospitality industry.
7. Digital Travel Summit
September 12-13, 2023 | South Carolina (US)
The hotel conference and trade event, Hotel & Hospitality Expo Saudi Arabia, plays a pivotal role in shaping the future of the hospitality industry in Saudi Arabia. Industry leaders in the tourism and hospitality sector can expect valuable insights from the event's comprehensive market report, which will explore key trends, industry dynamics, and the development of giga-projects. Attending this expo will allow professionals to network with top experts, engage in business opportunities, and stay up-to-date with industry advancements. Additionally, the conference will feature renowned speakers such as Kate Powell, Priya Rajagopal, Steven Paganelli, Derek Schoen, and Andrea Cole, who will share their expertise and contribute to the knowledge exchange. By participating in this event, industry leaders can get access to source relevant products and services to elevate their operations within the hospitality industry.
8. Skift Global Forum
September 26-28, 2023 | New York City (New York)
Skift Global Forum 2023, the flagship global conference on the business of travel, is set to make its return to New York City. This tourism and hospitality conference will offer invaluable insights into the future of the tourism hospitality industry. With a focus on the theme 'Connection in the Age of AI,' the conference will delve into the evolving relationship between generative AI and the travel industry. Notable speakers such as Ariel Cohen, Glenn Fogel, Christopher Nassetta, Jason Calacanis, and Gary Morrison will provide unique perspectives and inspire industry leaders to navigate the dynamic landscape of the hospitality and tourism industry.
9. The Phocuswright Conference
November 13-16, 2024 | Florida (US)
One of the renowned hospitality conferences, Phocuswright Conference, has catalyzed innovation and business growth for over 25 years. It will offer industry leaders an unparalleled platform to immerse themselves in professional development, advocate for innovation, and cultivate talent. The event will further foster valuable connections with an influential and elite group, providing inspiration and insights to drive success in the dynamic landscape of the hospitality and tourism industry. Notably, the conference prioritizes sustainability by fully offsetting the carbon footprint of the entire event, including every attendee. With esteemed speakers such as Timothy Hughes, Tania Platt, Nadim El Manawy, and Mary Li, industry leaders will be able to gain valuable knowledge, expand their networks, and stay ahead of the rapidly evolving hospitality industry.
10. 4th International Conference on Tourism Management and Hospitality
March 01-03, 2024 | Vienna (Austria)
The Hospitality Conference 2024 is known as the International Hospitality and Tourism Management Conference (ICTMH). It is the fourth edition of the conference this year and promises that it will be a gathering of industry leaders, academics, and professionals. Attendees can expect to engage with world-renowned experts who will present their groundbreaking research on critical topics such as customer experience, medical tourism, economic sustainability, ICT and tourism, social media marketing, and tourism law. Notable keynote speakers, including Dr. Hsuan Hsuan Chang, Dr. Kelly La Venture, Prof. Dheeraj Sharma, and Prof. Koustab Ghosh, will provide valuable insights and expertise, ensuring that industry leaders will return the conference equipped with fresh perspectives and ideas to elevate their organizations and shape the future of the hospitality industry.
The hospitality management events and conferences mentioned in the article provide a promising outlook for the future of the tourism and hospitality industry. These gatherings serve as crucial platforms for networking, knowledge sharing, and collaboration within the industry. By attending hospitality conferences and hotel conferences, businesses can gain insights into tourism and hospitality management, explore new trends, and learn about innovative strategies for success. These events also focus on tourism and event management, providing valuable opportunities to stay updated on industry developments and form partnerships.
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Travel Technology, Airlines and Airports
Article | August 2, 2022
Aviation security gets a new face with an AI-driven accessible screening solution that is a part of Project Dartmouth, a collaboration between tech company Pangiam and Google Cloud. This solution uses artificial intelligence and pattern analysis technologies to analyze vast amounts of data. All this analysis happens in real-time to identify potentially prohibited items in carry-on baggage to prevent coordinated terrorist attacks so that security agencies can take swift action against perpetrators. The Transportation Security Administration (TSA) is currently using this solution on a trial basis.
Threat Detection with Project Dartmouth
Pangiam uses state-of-the-art edge computing with Google Cloud’s AI and ML at the frontline. These cloud-trained AI models run at the edge to speed up the process of threat detection. In addition, using edge computing ensures that there is no concern around network latency and that the solution functions when a network is disconnected.
Achieving aviation security becomes easy with this solution because it uses specialized algorithms to analyze data and patterns within the data. It replicates human intuition to detect items that may look suspicious to a human.
The solution harnesses Aggregated Threat Detection (ATD) software that detects coordinated threats spread across multiple checkpoints, bags, and lanes. For example, the threat could be a weapon that needs assembling with its parts spread across multiple points. In this case, the solution offers a national protective security capability to alert security agencies. Pangiam’s platform collates data from any OEM anywhere using its API approach.
What does Project Dartmouth Mean for Aviation Security?
Safer and Improved Passenger Experiences Dartmouth’s AI and ML capabilities deliver the changed security measures to travelers seamlessly, so their travel experience is not disturbed, nor is their security jeopardized.
Enhanced Security Measures Using this AI and ML-based solution that replicates human intuition, no item that looks suspicious passes the security check. The aggregated threat detection software enhances the ability to detect complex, coordinated attempts to breach security.
Refined Operational Efficiency Automated threat detection software lightens the load on security officers so they can focus on examining baggage alerts. Additionally, airports can utilize their real estate for something more constructive.
Future of Aviation Security with AI and ML
AI and ML enabled tools can streamline some of the security processes and ensure that passengers safely pass through each security checkpoint. Agencies and security personnel can also handle traveler load without breaking any protocols. AI-enabled security systems continually learn, evolve, and make aviation security robust. They will continue to be an important part of the security process.
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