Shaping the hotel’s commercial needs post Covid

Watch the full webinar below to hear about the above, and how destination marketing and management organizations can collaborate with TripAdvisor.

Known for its thousands of lakes and vast wildernesses, Finland is a year-round adventure travel destination. Due to Finland's launch of the Sustainable Travel Finland program (STF), it's also quickly becoming a sustainable destination choice for travelers from all over the world. The STF program provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use, rather than creating another standard. Finnish companies and destinations that undergo the entire program are recognized with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, and marketing support.

What would the service expectations of your business travel programme look like if you were creating them from scratch today? The needs of business travellers have evolved, and a more personalized experience has never been more relevant. The way we work has changed. Hybrid and remote work is here to stay and our expectations of tech are higher than ever. However, with the challenges and complexities the global travel industry faces, delivering trust, confidence and excitement in a business travel program remains essential.

We’ve all been to a hotel with poor performing Wi-Fi and know the frustrations that come with it. And we’re not alone – over 80% of people consider Internet Access the most important hotel amenity they look for. That is significant.