Chinese Outbound Tourism – 2018 in Review and What’s Coming in 2019

Catch up on the trends that defined Chinese outbound tourism in 2018, including consumer behavior, digital marketing, and the Chinese travel industry. In the first 2019 edition of Dragon Trail’s monthly webinar series, we’re joined by Michael Jones from Chinese travel-focused PR company Create Consulting. Together, we’ll look back at the biggest developments in Chinese tourism and travel marketing over the past year, and discuss what travel marketers should be ready for in 2019.
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OTHER ON-DEMAND WEBINARS

How The Travel Corporation Amplifies Their Global Brands With Employee Advocacy

PostBeyond

The Travel Corporation (TTC) is a Travel and Leisure Group operating in over 60 countries with 35 offices around the world, more than 10,000 staff, and serves over 1.5 million customers annually. Dubbed “The Biggest Travel Company You’ve Never Heard Of” by Forbes, it comprises 30 successful travel brands. The brands are independently managed and comprise of tour operations, hotels, and river cruise ships.
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Learn from our travel industry global expert on understanding your customers and investing your ad spend wisely

dunnhumby

With many consumers browsing different sites on the hunt to craft their perfect accommodation, it is essential to understand what drives their decisions - personalized display advertising can help bring consumers back to your site and/or booking platform. This webinar took place on 17th December 2018, hosted by dunnhumby's Media Managing Director, Teeradet Dumrongbhalasitr (Lek) and Media Director, Miguel Ochoa.
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Packaged Trips for the Millennial Traveler

Travel Massive

Millennials are increasingly comfortable with last-minute or unexpected bookings, are eager to travel in style and have responded positively to elite (and affordable) travel and lifestyle benefits offered through an online travel club subscription. According to MMGY’s 2016 Portrait of American Travelers, Millennial families went on 36.9 million vacations, spending $50.4 billion. U.S. travelers in general intended to travel 6% more in 2017, but Millennial families intended to travel a whopping 35% more and spend 19% more on vacations. Millennial families represent 16% of all active travelers and account for around 9.5 million households in the U.S.
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ACTA Fraud – The most up to date tips and best practices for your travel agency

ACTA

Is fraud effecting your bottom line? ACTA members are invited to join this informative webinar for an update on the recent Fraud Prevention Group national meeting. Of interest to owner / managers, front line counsellors as well as independent travel agents, this session will provide an overview about fraud in the travel industry. Participants will receive current tips and suggestions as to what you can do to protect yourself and your travel business.
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