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Marketing destinations and tourism attractions require a unique combination of content marketing, digital advertising, social media, and email marketing. In this webinar, JB Media Institute co-founders and lead instructors Justin Belleme and Sarah Benoit will share five key trends to better market your business or organization, including growth and expansion of Instagram advertising, the increased importance of diversifying your video production strategy, and the power of Google grants to drive free traffic for organizations like museums and historic attractions. Register for our webinar to learn more about these three trends and to uncover the final two.

It is common knowledge that tourism has become one of the fastest growing economic sectors in the world, providing countless benefits in each destination. Driven by the growing purchasing power in emerging economy markets, increased air connectivity, and more affordable ways to travel, Asia Pacific is expected to receive a large influx of arrivals as the result of increased intraregional demand. Between 2018 and 2023, it is expected that there will be a 6.2% average annual growth rate of international visitor arrivals (IVAs) from Asia to Asia Pacific. The average annual growth rate of IVAs from all markets to Asia Pacific is predicted to be at 5.5% during this time, which will see the region welcoming nearly 900 million visitors by the end of 2023.

This program will describe the travel agency marketplace and guide listeners through the process of selecting and contracting with an agency. This OnDemand Webiner will cover how to leverage that relationship to identify, secure, and support other preferred supplier relationships. This program will offer a valuable perspective, especially to non-travel specialists, on how to create a successful travel management partnership.

Join Camille Olivere, CSO of the Globus family of brands, as she gives you an insider’s look at the Globus family of brands, and why she joined the family. Hear personal insights on what led her to this job, her desire to drive trade growth, and how the Globus family of brands and Avalon Waterways works to ensure the success of their travel partners. She will share success stories from every stage of her career, from marketing suggestions to full-proof sales tips. As the return to travel ramps up, this is a can’t miss opportunity to help grow your business in 2022 and beyond!