The Evolving Digital State of the North American Travel Industry

January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

Spotlight

Travel Planners International

"A destination is just a point on a map until it is more. Our collection of specialized travel agents transforms destinations into pin points of life." In business since 1988, Travel Planners International is a leading Travel management Company dedicated to providing travel services to both leisure and corporate clients. Our mission as a travel management company is to develop support and strengthen our relationships to provide efficient and effective solutions for our clients

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