THE FUTURE OF AIR TRAVEL: IMPROVED PERSONALISATION AND PROFITS THROUGH THE INTEGRATED USE OF CUSTOMER DATA

To gain greater insight into changes and innovations that could usher in this new era for travellers, The EIU conducted parallel surveys of 100 airline executives and 810 air travel customers in August and September of 2013. Half of the executives hold C-level positions, with the rest being SVPs, VPs or directors. The regions of North America, Asia-Pacific and Europe are equally represented with 30% each, while Latin America, the Middle East and Africa make up the remaining 10% of responses.

Spotlight

Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator, with 43 deluxe and first-class properties across all of the major tourist destinations in the Kingdom, as well as a further 23 hotels and resorts in the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the United Arab Emirates.

OTHER WHITEPAPERS
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MR Cloud-Managed Wireless Access Points

whitePaper | July 7, 2022

The Meraki cloud-managed architecture allows users to seamlessly manage campuswide Wi-Fi deployments and distributed multi-site networks with zero-touch access point provisioning, network-wide visibility and control, self-learning RF optimization, seamless firmware updates, and more.

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Reimagining Tourism in the Era of the Metaverse

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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21st Century Forecasting for the Travel & Hospitality Industry

whitePaper | May 20, 2021

Forecasting is a decision-making tool that helps businesses cope with the impact of the future’s uncertainty by examining historical data and trends. Businesses across every industry need to forecast components of their operations, and that is particularly important, and challenging, in times of uncertainty. Actionable forecasts in the Travel and Hospitality industry bring particular value: how many guests will arrive and when, how to staff accordingly, adjusting inventory positions, modelling the impact of promotions/events on business performance, optimising pricing/revenue management, and projecting revenue/cash flow. Forecast too high and the business will be inefficient with resources: likely buying too much product, facing potential spoilage or waste, while also missing opportunities to invest capital elsewhere.

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Opening the door to a world of opportunities 5G in travel

whitePaper | September 28, 2022

5G allows IoT devices to communicate and share data faster than ever. 5G boosts cellular bandwidth, making it easier to network large numbers of IoT devices together. 5G offers ultra-low latency that reduces data processing and internet response times.

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Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery

whitePaper | June 1, 2022

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off from a critical source of funding used to drive future promotion and help local communities recover. Even worse, this situation has disrupted the historic symbiotic relationship between destination organizations and local tourism businesses like hotels, tour operators, restaurants, and attractions forcing them to make tough decisions about how to stay visible to travelers during this difficult moment

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Travel & Tourism Development Index 2021 Rebuilding for a Sustainable and Resilient Future

whitePaper | May 10, 2022

The Travel & Tourism Development Index (TTDI) 2021 is an evolution of the 15-year-old Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum’s Platform for Shaping the Future of Mobility. This revised index serves as a strategic benchmarking tool for policy-makers, companies and complementary sectors to advance the future development of the Travel and Tourism (T&T) sector by providing unique insights into the strengths and development areas of each country/economy to enhance the realization of sector potential and growth. Furthermore, it serves as a platform for multistakeholder dialogue to understand and anticipate emerging trends and risks in global T&T, direct policies, practices and investment decisions, and accelerate new models that ensure the longevity of this important sector.

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Spotlight

Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator, with 43 deluxe and first-class properties across all of the major tourist destinations in the Kingdom, as well as a further 23 hotels and resorts in the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the United Arab Emirates.

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