Who has built a first-party data strategy so far, and why
The results hotel marketers are seeing from first-party data to date
Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
How hotel marketers around the world, like Wyndham, are implementing first-party data
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Emerging technologies are bringing game-changing capabilities to reinvent the travel & tourism industry and build more resilience to ensure business continuity in the industry. Meanwhile, leaders need to understand and embrace the changes needed for the adoption of such technologies and focus on sustainability in their organisations.
Speakers from Expedia, Euromonitor, Visa, Hotelbeds and other organisations will present and discuss the latest innovations in travel technology across the travel journey:
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Victoria Tourism Industry Council
Martin Anderson of Tourism Research Technology presents Gulliver, the real time tourist tracking platform that is set to change the way you think gathering and analysing data on tourist behaviour. This webinar covers: - How real-time tracking stacks up against paper-based surveys - What influences tourist behaviour while they are in your region - A sneak peek at a some very new data from a recent project
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Wordbee
In this panel webinar, experts are fielding questions about the evolving requirements for localization in the travel and tourism sector and the strategies that are currently working well for their teams. The context for this discussion is the travel and tourism industry itself, where deadlines are often tight, content to be localized is voluminous due to content marketing needs, and ideas and strategies in content marketing are continuously changing, requiring adaptations from localization teams along the way.
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