New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

While corporations have intensified the focus on traveler satisfaction in managed travel programs, savings remains a top priority. What are the best ways to drive savings in managed travel and what are some of the innovative new practices to stretch travel dollars? Listen as travel managers and an industry consultant share their tips during this 60-minute BTN Group thought-leadership webinar, sponsored by TripActions.

In today's increasingly digital travel landscape, travel brands must understand their customers and the online journey. Knowing what travelers love, what they're looking for and what delights them, is essential. But so is knowing what they don't want and understanding the things that frustrate travelers during trip planning. This Phocuswright webinar will showcase new data on U.S. and European shopping and booking trends, and dive deeply into travelers' biggest online pain points.

The question, Did you enjoy your trip? may not be top of mind for senior finance and procurement managers, but it should. Traveler satisfaction is often overlooked in a travel program when it comes to savings, even though it plays a striking, if indirect, role in business outcomes.With the pressure of creating savings within travel, procurement leaders often default to tightening policies which lead to unhappy travelers.

Today, travelers don’t purchase packages like they once did. We search online, base our decision-making on reviews made from strangers, share experiences – good and bad – on social media, and even buy our airline tickets or make hotel reservations on our smartphone. When it comes to travel marketing, and more specifically online marketing, travel brands often struggle with the endless possibilities, new technologies and emerging social networks. Whether you are a destination, a hotel or B&B, a transportation company, a restaurant, an attraction or perhaps a travel agency or tour operator, it’s certainly a challenge to keep up with the changes and prioritize among the meaningful tactics that will generate the best bang for your buck.