How is social media changing hospitality as we know it?

What would the service expectations of your business travel programme look like if you were creating them from scratch today? The needs of business travellers have evolved, and a more personalized experience has never been more relevant. The way we work has changed. Hybrid and remote work is here to stay and our expectations of tech are higher than ever. However, with the challenges and complexities the global travel industry faces, delivering trust, confidence and excitement in a business travel program remains essential.

Known for its thousands of lakes and vast wildernesses, Finland is a year-round adventure travel destination. Due to Finland's launch of the Sustainable Travel Finland program (STF), it's also quickly becoming a sustainable destination choice for travelers from all over the world. The STF program provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use, rather than creating another standard. Finnish companies and destinations that undergo the entire program are recognized with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, and marketing support.

As we quickly move into this next era of travel, travel managers must have answers ready for several key questions. Do you have visibility into your travel and spend management? Do you have the right tools, technologies and partners in place that ensure you have a seamless end to end travel, payment and expense process? And finally, as your travellers get back on the road, are you empowering them to make smart, sustainable travel choices?

Who has built a first-party data strategy so far, and why The results hotel marketers are seeing from first-party data to date Challenges hotels are facing with first-party data - and how they’re overcoming these challenges How hotel marketers around the world, like Wyndham, are implementing first-party data