Travel and Tourism Marketing Opportunities

whitePaper | August 26, 2022

As we learnt to embrace digital transformation, we were challenged to also ensure that our workforce was equipped with the necessary skills to keep up with digitalization. Organizations across the globe had to become more agile and pivot quickly, all while keeping environmental sustainability and a positive societal impact at the core. Two years on, our ambition is greater than ever. The road towards a digital future requires a digital ecosystem to create an even better future.

whitePaper | September 18, 2022

There’s no doubt about it – hospitality is big business. The travel and tourism sector in the US alone generated over one and a half trillion dollars in 2015, employing more than seven and a half million people – roughly one out of every 18 Americans works, either directly or indirectly, in an industry that is related to travel or tourism. This seems to be increasing each year with business travel and related events, like conventions, being where the most growth will come from. That means a lot of people from all walks of life will be coming through your doors, all of them needing different things at different times.

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019