MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

whitePaper | June 6, 2022

Trip-based models have been around for over half a century. In that time, they have improved in many ways. But their primary shortcoming—that they model trips independently of each other and not the people who make trips—can limit their ability to answer complex transportation planning questions. Activity-based models address this core limitation through microsimulation of individuals and generation of daily travel diaries and activity schedules. However, user concerns about activity-based models’ cost, complexity, and support have limited their wider adoption.

whitePaper | December 7, 2022

Despite significant advances throughout travel and tourism, many aspects of international travel remain encumbered by manual processes that are susceptible to fraud. For many years, aspiring voices from government and industry have advocated a vision of better travel experiences. A vision where outdated paper-based processes are replaced by modern digital processes that include strong identity assurance; and where passengers can travel from anywhere to anywhere using just their Digital Identity1 But as both the travel and tourism sectors – and the technology that underpins them – have been transformed, it is important for governments to begin developing their own strategies to deliver safe, secure and seamless travel for all international travelers, regardless of their mode of transport.

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

whitePaper | August 22, 2022

Travel retail is a complex channel which includes airport retail (duty free & food services), cruise & ferry, border stores and other smaller channels. Airport retail is the biggest channel with a focus on international travellers. Retail is operated through a concession model which is costly for retailers which in turn must focus on high value and profit categories & products.

whitePaper | June 21, 2022

consumer trends, will chart the new age of travel. It is, therefore, imperative that the industry not only meets the ongoing requirements, but also anticipates its talent requirements for the future. By 2029, it is expected to account for about 53 million jobs.