Eight Growth Strategies for the Travel & Tourism Market

| January 15, 2019

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Worldwide GDP created through the travel and tourism industry will reach $11 trillion by 2027.

Spotlight

Thomas Cook

175 years ago, our founder Thomas Cook began this company with a vision to ‘broaden the mind of others and break down the partition walls of prejudice.'​ Once describing himself as ‘the willing and devoted servant of the travelling public,’ Thomas Cook was a true pioneer of the travel industry, opening up a world of new destinations and new travel experiences to everyone.

OTHER ARTICLES

Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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How will travel loyalty programs respond to coronavirus?

Article | March 5, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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State of Artificial Intelligence in Travel

Article | March 5, 2020

AI in travel life cycle and vertical segments / Using AI in the hospitality landscape to enhance hotel reputation, drive revenue and elevate the customer experience to the next level / Travel management companies intend to invest in chatbot technologies / OTAs are using AI to offer travelers deeper personalization and more automated customer service during the search, shop and buy process / Conclusions.

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Travel Trends 2020 — Technology

Article | March 5, 2020

Technology’s a double-edged sword, and it will just get sharper. On one hand, it’s wonderful to have a complete toolbox in one hand (camera, photo library and editor, tickets and itinerary, currency converter, maps and navigation) and access to the wider online world. On the other, it will become even more a DIY world. Not connecting to the cloud? Well you’ll have to Google the issue and fix that. Contacts not loading? Same. Check in online, get to the airport, fix your bag tags and put them on the belt. Tech will become better and more frustrating all at the same time in 2020 and beyond.

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Spotlight

Thomas Cook

175 years ago, our founder Thomas Cook began this company with a vision to ‘broaden the mind of others and break down the partition walls of prejudice.'​ Once describing himself as ‘the willing and devoted servant of the travelling public,’ Thomas Cook was a true pioneer of the travel industry, opening up a world of new destinations and new travel experiences to everyone.

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