INSPIRATION TO DESTINATION CONTENT MARKETING FOR TRAVEL BRANDS

February 23, 2018

Climb Mount Everest. Win a prize in Mega Millions. Get accepted into Harvard. These are all things that you’re more likely to do than click on a banner ad. So how can the travel industry overcome the resistance to click on ads? Two simple words: content marketing.

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Glassbox

Glassbox reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real-time across websites and mobile apps.

OTHER WHITEPAPERS
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Improve your guest experience from booking to check-out

whitePaper | January 15, 2023

More than ever, hotels need to focus on providing a more adaptive, flexible, seamless, and personalized guest experience. Relying on a strong payment partner with a dedicated solution for Hospitality can help this transformation. To help hospitality professionals prepare for the future, Worldline introduces Worldline Hospitality Suite.

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Guide to Digital Marketing for Tours, Activities, & Attractions

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

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A fresh approach to business travel

whitePaper | November 26, 2022

In our white paper we dive into: Duty of care that looks after itself Approval processes that fall into line Clear data that supports decision making Technology developed around your needs Human support that continues to be irreplaceable

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Three Strategies to Future-Proof Your Contact Center

whitePaper | January 30, 2023

Paired with changing workforce dynamics, contact centers are coping with issues such as economic uncertainty, customer vulnerability, an increase in global compliance regulations and ongoing pandemic-related disruptions — from the supply chain to employee health concerns. A perfect storm of external factors have led to higher interaction volumes and more complex customer conversations.

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Travel and the psychology behind spontaneity

whitePaper | October 14, 2022

Spontaneity is highly associated with overall well-being.Spontaneous people are dependable, agreeable and more open to experience.Generally, people who plan less for their holidays have overall better well-being.People who are more spontaneous report enjoying their holidays more,and this has a substantial positive effect on well-being.

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The Long Awaited Road to Recovery: Hotels, Airlines, and Consumers in Our Transitional Reality

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

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Spotlight

Glassbox

Glassbox reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real-time across websites and mobile apps.

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