What are the opportunities for solo tourism from Europe?

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019

whitePaper | March 29, 2022

While pandemic challenges continued to be at the forefront in 2021, the region witnessed increasing geopolitical competition. China-US rivalry intensified, leading to development such as the creation of the trilateral security arrangement between Australia, the United Kingdom and the United States (AUKUS) involving nuclear technology. Multilateralism was also contested with the rise of protectionism, trade wars, and a lack of global leadership due to preoccupation with domestic affairs.

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | July 28, 2022

Since before COVID-19, the tourism industry has been based offline for too long and has not been able to take advantage of the rapid trend of online entry, making it difficult to respond to the rapidly diversifying travel needs of consumers. In addition, it was an industry that did not actually have a large operating profit even though sales were large due to chronic low margins and returns. However, as the COVID-19 pandemic hit directly, the travel industry began to collapse helplessly regardless of size. However, companies that need to make a comeback somehow are looking to respond to the new era while complementing their existing business models. And how can blockchain and virtual currency.

whitePaper | November 15, 2022

The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations